Want A Simple 6 Point Sales And Marketing Strategy?

1) MARKETS you are in. Do you really know about your current or future market? Who are your customers? What differentiates you that would attract more non-customers? How can you sell to more loyal customers? Are you just playing defense or do you have the needed moxie to go on offense and get new customers aggressively?


2) COMPETITION. Who are they and why are customers choosing them over you? What is the overall market trend and how are you holding up in terms of market share and profit position?

3) DISTRIBUTION. Can you get the orders to the customers within two days? Why not? Do you know what the customer experience is or do you assume you know what they receive? How do you check what was actually delivered and what it looked like?

4) Supply Chain. Price quality delivery, pick any two. Every company wants and knows about JIT (Just in time inventory). Do you have the financing with street smarts to forecast, project, buy with good margins, quality, and manage inbound and out bound freight? Watch this closely if you want to succeed

5) Promotion and Pricing. Advertising budget, specials, testing, measuring results of any promotions you do? Pricing changes with the market pressures, are you still maintaining margins or panic selling?

6) SALESFORCES. Do you need one? Did you check the references of that salespersons past volume sold before hiring? Do they have access to all you customers or just their own? Are they paying for themselves? How do you know they are working for you every day?