Have you looked at where your brand is headed lately?
You may be surprised at some of this year’s top 100 movement up or down. If you believe a brand ranking is the canary in the mine as I do, the year 2009 has some telling signs of where the economy is affecting buyer’s habits. Check out the below selected activity from the top 100 global brands list*.
New brands on the top list in the last two years:
·Polo Ralph Lauren, Burberry, Puma, Adobe, Burger King, Lancôme.
Dropped backward:
·Toyota, Intel, Disney, Mercedes Benz, BMW, American Express, Oracle, UPS, Sony, HSBC, Dell, CITI, Morgan Stanley, UBS, Harley Davidson, GAP, Starbucks, Lexus.
Rising brands this year over last on the top 100 list:
·McDonalds, Google, HP, Gillette, Cisco, Marlboro, Honda, Samsung, Apple, H&M, Pepsi, Nescafe, Nike, SAP, IKEA.
Where is your brand headed in the next five years? What have you done for your buyers lately?
*Interbrand 2009 rankings
You may be surprised at some of this year’s top 100 movement up or down. If you believe a brand ranking is the canary in the mine as I do, the year 2009 has some telling signs of where the economy is affecting buyer’s habits. Check out the below selected activity from the top 100 global brands list*.
New brands on the top list in the last two years:
·Polo Ralph Lauren, Burberry, Puma, Adobe, Burger King, Lancôme.
Dropped backward:
·Toyota, Intel, Disney, Mercedes Benz, BMW, American Express, Oracle, UPS, Sony, HSBC, Dell, CITI, Morgan Stanley, UBS, Harley Davidson, GAP, Starbucks, Lexus.
Rising brands this year over last on the top 100 list:
·McDonalds, Google, HP, Gillette, Cisco, Marlboro, Honda, Samsung, Apple, H&M, Pepsi, Nescafe, Nike, SAP, IKEA.
Where is your brand headed in the next five years? What have you done for your buyers lately?
*Interbrand 2009 rankings
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