Want 6 Consumer Trends To Watch In 2011?

2011 Spring's "Hot Color"

My brief Christmas day sneak peak list is based on talking, reading, and visiting different companies in this last month as a passive observer. Nothing scientific on this last 2010 blog, just some things to put in your hat while I take a break from the grandchildren running around playing with their new toys:

*RAK - Random acts of kindness are more prevalent than I have ever seen and it’s a nice touch to boot in a struggling economy. I witnessed a few days ago a company that catered a lunch in for all workers. It didn’t stop there, a “Mystery” thank you plastic ball was passed out to all.  Inside were crisp 50 dollar bills, brand new gold one dollar minted coins, and gift cards, all opened together as a group. I had never seen this before, smiles were everywhere! Major WOW!

*ECO-SUPERIOR- When it comes to “the green consumer” in 2011, expect a rise in ECO-SUPERIOR products: Green products need to be the real deal and not just lip service, better than polluting products in every possible way.

*"IT"S ABOUT ME" Marketing- Personalization and One to One marketing are getting stronger and stronger.  

*TWITTER-SUMERS and SOCIAL-LITES- Expect even more consumers to become cub reporters: broadcasting, sharing, commenting, and recommending, purchases, content, products, and consumer experiences to both their friends and beyond.

*PANDEMONIUM PRICING- Always-on connectivity is changing consumer spending habits in myriad ways. For example “NOWISM” is a constant handheld PDA online activity. Pulling out one’s smart phone at the counter, getting the latest low price via GPS, or barcode scanning is very smart. 

*HONEYSUCKLE (PMS-18-2120) is "the" color for Spring 2011 per the Color Marketing Group and Pantone.

Merry Christmas!