Some questions for your company regarding this marketing segment:
*Are you listening to this very influential buying group that spans all generations?
*Have you noticed all the school fund raising, party plan, and multi-level marketing catalogs in your company cafeteria lately? Your doctor’s office? your dentist’s office? Look closely you are right in the middle of it, these catalogs are "silent salespeople" sometimes even selling your competitor's products in your own building!
*Do you watch all the social media going on? Have you noticed the number of Mom’s that are prime contributors? Prime listeners?
*Do you want your company to grow next year? Silly question? Take 5 min and read this illuminating study.
A recent must-read report on Mom Marketing in 2010 and beyond, http://tiny.cc/joagm discusses in detail the trends and personalities for this buying segment in the next 5 years.
You will be surprised and newly educated, I promise!
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